Exquisite jewellery and tableware are signatures of the beautiful and typically American Tiffany & Co., however, the outfit also ventures into creative territory. In the past, Tiffany & Co. has entered into collaboration with highly esteemed talents, including Frank Gehry. What’s more, Tiffany’s even has a signature colour, an extremely particular and easily identifiable turquoise blue.
Founded in New York in 1837, Tiffany & Co. has achieved an enduring association with a specific colour: a blue-green hue that’s close to turquoise. This “Tiffany Blue” first emerged in 1845 and bears the number 1837 in the Pantone Matching System. While the shade does not appear on classic Pantone colour charts, the number was given in honour of the year of the company’s founding. This highly identifiable shade of blue is easily recognized by all. For the last United States presidential inauguration, Melania Trump gave Michelle Obama a blue Tiffany package as an official gift. The press, of course, embarked on a quest to learn the exact nature of the present, until their tireless digging paid off: the alleged gift given to the former first lady was a silver picture frame.
While the signature blue has grown to mythic proportions, the name Tiffany’s itself has attained legendary status in the world of literature for the role of its iconic Fifth Avenue address in the novel Breakfast at Tiffany’sby the astonishing and extravagant Truman Capote. Blake Edwards’ adaptation of the short story for the silver screen, starring the exquisite Audrey Hepburn, only served to intensify the phenomenon.
Tiffany’s has also increased its collaborations with renowned artists like Paloma Picasso and Frank Gehry. Specifically, the architect designed cuff links in shapes that are reminiscent of his architecture. As for necklaces, Frank Gehry’s vision was to combine pieces of metal with sculpted wood.
Despite the impressive results, the masses will always see Tiffany & Co. painted in iconic turquoise blue.